Cinefeel was set up by curator Françoise Lamy in 1994 to promote the work of filmmakers, visual artists, VJs and new music, with an emphasis on electronic and digital culture.
  
Moving to London in the early 1990's, Françoise Lamy found herself as the first to screen innovative and left-field music videos in cinemas as an artform in their own right, programming then followed for MIDEM, Glastonbury Festival and Paris's Némo Festival, leading the way for others in the programming of music videos at film and digital arts festivals. Cinefeel is particularly known for curating music videos from the independent scene, often premiering the latest videos exclusively before they tour the festival circuit.
  
Cinefeel programme for venues and festivals worldwide; from across Europe to the USA and the Far East. Festivals have included Sonar, Berlin's Interfilm, the Amsterdam Dance Event, Les Rendez-vous Electroniques in Paris, both the Carling Leeds and Reading music festivals, the French International Short Film Festivals in Nice and Brest, and the Montreal Festival of New Cinema & New Media. Since 1998 Cinefeel have also curated the alternative music video programme at Music Week's annual Creative & Design Awards (CADS) in London.

"Cinefeel exhibit the coolest videos which demonstrate a new range of work at the marginsof the music promo genre."

Promo Magazine
       
Over the last decade, Cinefeel have also organised many film and music events including 'The Audiovisual Lounge' both in London and Paris, and 'Crossover' on the famous Batofar boat venue, also in Paris. Cinefeel are a programme partner for Optronica - the London festival of audiovisual art and for Le Cube, the new-media arts centre in Paris.
  
Françoise Lamy has also acted as competition juror for music videos (the CADS in the UK and for MCM Music Television in France), for VJ competitions (Bochumer Video Festival and C/O Pop in Germany) and for electronic music at the Qwartz Awards in France. 

She is also part of the Addictive TV team, working on their DVD and broadcast television projects, including their seminal DJ:VJ series 'Mixmasters'.